Katie-McConville, Portfolio

KATIE

MCCONVILLE

SENIOR STRATEGIST

BRAND MANAGER

COPYWRITER

ABOUT

Highly motivated team player, negotiator, communicator,

and troubleshooter.

Award-winning marketing strategist with experience

in storytelling across a variety of channels such

as videos, email campaigns, direct mail, digital/print advertising, social media, websites, and more.

Adept at maintaining strict budgets and guidelines while delivering exceptional results. Unfazed by tight deadlines

and thrives in fast-paced multifaceted environments.

Can skillfully manage multiple large-scale projects

without compromise.

BRANDS WORKED WITH

WORK

Thank you for reviewing my portfolio! I am happy to provide more information or a variety of work upon request. This past work was selected to showcase moments where I have concepted, lead, and brought marketing materials to life of all shapes and sizes whether that is working with influencers and creating content.

MCDONALD’S

Role: Project manager, copywriter, strategist

Industry: Food and Beverage

Created content with and for brand partners such as the Jacksonville

Jaguars and Nashville Predators to

launch brand deals based on specific sporting event outcomes.

Also created unique content for new product launches such as the crispy chicken tenders and McCafe Frappe

GOOD TIDINGS

Role: Project manager, copywriter, strategist

Industry: Nonprofit

Managed, strategized and concepted any brand or campaign pieces necessary ranging from digital advertising campaigns, direct mailers, donation tool-kits, anniversary books, etc. Example link for content written for the 25For25 campaign increased new donations by 12%.

Social posts were often shared on influencer pages such as Kerri Walsh-Jennings or Jason Mraz. View campaign materials here.

SUPER

AWESOME

Role: Project manager and strategist

Industry:

Kid's Gaming

Launched a global developer portal that was then featured on Epic Games Website.

View developer

portal here.

UNICEF

Role: Marketing manager and strategist

Industry: Non-profit

During COVID, it was hard for nonprofits to organize their larger in-person activations. Alongside the UNICEF team, our agency organized an online concert with celebrities globally.

Results: >650K attendees.

STRATEGY

MAKE-A-WISH

Role: Client manager, strategist, copywriter

Industry: Non-profit

After working with a research partner, strategized and developed brand guidelines for the new Make-A-Wish brand. This was an international rebrand dedicated to bringing kids’ stories to life.

View live brand book here.

HARBAUGH COACHING

Role: Marketing manager and strategist

Industry: Online Learning and brand influencer management

Developed and wrote a brand story for a coaching platform founded by NFL Coach John Harbaugh.

View story/brand messaging samples here.